The ideal of a neutral, objective press has proven in recent years to be just that—an ideal. But while everyone talks about the political biases and influences of the news, no one has figured out whether and how the news media exert power. In Governing with the News, Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of the three branches of our government.

The formation of the press as a political institution began in the early days of the republic when newspapers were sponsored by political parties; the relationship is now so central that press offices are found wherever one turns. Cook demonstrates not only how the media are structured as an institution that exercises collective power but also how the role of the media has become institutionalized within the political process, affecting policy and instigating, rather than merely reflecting, political actions. Cook's analysis is a powerful and fascinating guide to our age when newsmaking and governing are inseparable.

"This is a wonderful analysis of a highly important topic. Tim Cook is resoundingly right that we need to look at the media as political institutions and their operatives as political actors."—David R. Mayhew, author of Divided We Govern

"This meticulously researched and well reasoned work proposes to take seriously a thesis which flies in the face of both journalistic lore and political myth. Governing with the News is an innovative contribution to our understanding of media."—W. Lance Bennett, author of News: The Politics of Illusion

"This book should be read by journalists . . . by mass communication faculty teaching courses in media structure or effects and journalism faculty as a supplemental text to courses in media history and media management."—Benjamin J. Burns, Journalism & Mass Communication Quarterly

The most comprehensive portrait of a presidential campaign in more than a decade, Crosstalk focuses on the 1992 U.S. presidential race and looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information.

Examining political advertisements, news coverage, ad watches, and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. Crosstalk presents persuasive evidence that campaigns do matter, that citizens are active participants in the campaign process, and their perceptions of a candidate's character is the central factor in the voting process.

This innovative study contributes significantly to our understanding of the 1992 presidential campaign and of campaigns in general, and shows how election campaigns can play an important role in the long-term vitality of democracy.

The ideal of a neutral, objective press has proven in recent years to be just that—an ideal. In Governing with the News, Timothy E. Cook goes far beyond the single claim that the press is not impartial to argue that the news media are in fact a political institution integral to the day-to-day operations of our government. This updated edition includes a new afterword by the author, which pays close attention to two key developments in the twenty-first century: the accelerating fragmentation of the mass media and the continuing decline of Americans' confidence in the press.

"Provocative and often wise. . . . Cook, who has a complex understanding of the relationship between governing and the news, provides a fascinating account of the origins of this complicity."—James Bennet, Washington Monthly

"[Governing with the News] addresses central issues of media impact and power in fresh, illuminating ways. . . . Cook mines a wealth of historical and organizational literature to assert that the news media are a distinct political institution in our democratic system."—Robert Schmuhl, Commonweal